MBA 510

MBA 510 Global Marketing Management explores marketing management appropriate for global markets and consumers, emphasizing opportunities and challenges in bringing cultural perspectives into practice. Significant attention is given to cultural insights and tools for understanding consumers’ priorities, values, preferences, and managerial objectives and constraints pertinent to marketing. Through this course, students learn how cultural meanings are valued economically and, in turn, how economic value intervenes in cultural meaning-making as it gets institutionalized in markets. This ultimately leads to understanding the intended and unintended impacts of global marketing management practice. (Formerly MBA 510 International Marketing)