MBA 655

Global Customer Relationship Management

Name: Global Customer Relationship Management

Course Number: MBA 655

Credit(s): 3

Course Description

This course explores the global customer relationship management (CRM) perspective. In this course, students learn how CRM can be utilized to increase customer orientation level, product quality, customer satisfaction, and customer retention. This course also covers global efficiencies through CRM and the methods and tools for successful and evidence-based CRM to increase organizational competitiveness in global markets. (Formerly MBA 655 Excellence in Customer Services)

Learning Outcomes:

Learn and discuss the global view of CRM.
Understand the uses of CRM to increase customer orientation level, product quality, customer satisfaction, and customer retention.
Learn strategies for using CRM tools and methods to facilitate business success.
Critically analyze empirical studies on CRM for lessons learned.

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MBA 655

Course Description

Learning Outcomes:

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