MKT 505 Marketing Research provides an in-depth exploration of essential concepts and methods in marketing research, enabling students to apply methodological tools to real-world business challenges. Through this course, students will gain insights into designing, executing, and interpreting marketing research effectively. Topics covered include secondary research, data mining, Internet marketing research, qualitative and exploratory research, statistical analysis, and marketing research ethics.
CU Locations
USA | Turks & Caicos Islands
