MKT 623 Services Marketing delves into the intricacies of managing services marketing, focusing on the distinct opportunities and challenges inherent in marketing intangible products. Through this course, students will gain insights into the critical issues facing service providers and the effective implementation of customer-centric strategies in service-based markets and businesses. Topics covered include an overview of services marketing, assessments and metrics for services, management styles and emphasis for services marketing, services marketing for both for-profit and non-profit organizations, and pertinent services marketing issues.
CU Locations
USA | Turks & Caicos Islands
