MKT 635

MKT 635 Digital Marketing Management & Analytics is a skills-based course that provides a detailed overview of the ins and outs of executing digital marketing at a strategic level. Through this course, students learn to reframe and rethink organizations so that digital marketing is integral to operations. Students also learn about the requisite people skills for building a digital marketing organization and the essential elements of digital marketing in the organization, including data analytics. (MKT 635 :Marketing Digital Analytics)